Strategy Shelf positioning, audience, what the package has to do at first glance. We learn the category before we touch a dieline. Shelf is a battlefield. Strategy is what you bring to it.
packaging they reach for before they read it.
structure, surface, story.
strategy, structure, design, production, refresh. one team, dieline to dock.
Five modules.
Pick your scope.
Structure Dielines, form, materials, ergonomics, unboxing.
Design Label, surface system, typography, copy. Front, back, side, all SKUs.
Production Prepress, color management, vendor liaison, press checks.
Refresh Seasonal drops, line extensions, sustainability swaps.
Four phases.
One room.
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Discover
Audit shelf, audience, retailer requirements, line plan. We learn the category before we touch a dieline.
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Design
Structure, surface, copy. Agreed across SKUs before we cut anything.
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Prototype
Comps in hand. Real material, real scale. We test the package before the press does.
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Produce
Prepress, color match, vendor liaison, on-press supervision. Nothing ships that we haven't signed off.
earns its shelf.
see all packaging work →
Founders
said this.
"They consistently deliver high-quality work on time and within budget."
Jay Tehrani · CEO, Revolve
Multi-year brand and creative partnership across multiple ventures.
0 yrs
as creative partner of record
"Exceptional skills in creative strategy, direction, and brand development."
James Pettus · CEO, Pettus Creative
Brand build plus ongoing creative direction across multiple campaigns.
0 yrs
of brand and creative direction
"Great long-term partners. Brand building, creative strategy, and creative direction with a strong problem-solving mindset."
Rami Rostami · Chairman
Long-term retainer. End-to-end brand and creative across multiple verticals.
0 yrs
as creative partner of record
Where this brand work
has shipped.
- Consumer Packaging Goods Retail boxes, primary packaging, secondary, PDQs. Shelf-ready, regulator-ready. tylt · beats · mine chest · buffalo bunny →
- Entertainment Collector sets, subscription boxes, promo packaging, premium tie-ins. disney · fox · wb · paramount · dreamworks · hasbro →
- Founders + early-stage First SKU. Dieline through press. Ready for retail, DTC, or both. launch SKUs, line extensions, full system rebuilds →
Honest answers,
no fine print.
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How long does packaging take?
6 to 12 weeks for a single-SKU launch. Line systems and multi-SKU rollouts run 10 to 20+ weeks depending on count. Timeline is set by prototype rounds and press calendars, not design hours.
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Do you supply dielines?
Yes. We either start from your converter's dielines or develop new structure with a partner. All production files are press-ready, color-managed, and handed off in native AI plus PDF/X.
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Can you work with our printer?
Yes. We work with your converter, your printer, or recommend partners we've run press with before. We attend press checks for color-critical SKUs by default.
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How do you handle multi-SKU systems?
We design the system first, then the SKU. One master grid, one type system, one color logic. Line extensions slot in cleanly without redesigning each box from scratch.
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What about sustainability and material choices?
We factor recycled-content, FSC, mono-material, and structural waste reduction into every spec. Trade-offs are real and we'll show them. Sustainability claims have to be defensible.
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Do you handle regulatory and back-of-pack copy?
Yes: ingredient panels, nutrition facts, FDA, FTC, Prop 65, certification marks. We work with your regulatory or legal counsel; we don't replace them, but we don't miss them either.
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Ecommerce shipper, retail box, or both?
Depends on where you sell. Retail-only gets primary plus secondary. DTC-only gets a shipper-as-experience approach. Omnichannel needs both, designed as one system.
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What size engagement does this typically run?
Scope-dependent. After a 20-minute intro call we send a tiered breakdown so you can see what's in each. Minimums apply.